As reported by The Sunday Business Post: “Online betting firm Betfair …has been ordered not to use people under 25 in its poker advertisements.

“An e-mail ad for Betfair’s online poker site showed a photograph of a young woman and stated ‘online experience is measured in games, not years. Join the new breed. Annette Obrestad – ‘Annette–15′ “.

“A complainant objected that the ad was irresponsible, because it might encourage children and young people to gamble.

“Obrestad, a Norwegian who has just turned 21, is part of the Betfair Poker Pro team and is considered one of the best online multi-table poker tournament players in the world.

“…The company said Obrestad featured in the ad not because of her age, but because of her standing as a poker champion who’d had a profound effect on the game.

“…The ASA ordered that the ad should not appear again in its current form and told Betfair to ensure that no one who was – or seemed to be – under 25 years old should appear gambling or playing a significant role in any future ads…” It is part of the $1.9 billion portfolio of Balderton Capital, run by Maloney.